The Biggest "No-Brainer" In History - Green Energy Technology That Keeps Your Company's Balance Sheet Green

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The Greatest Cellphone Accessory Also Has the Greatest Promotional Video [Video]

You might not think you need a $15 sleeve accessory designed to slip on your finger preventing you from dropping your phone. But we guarantee the mad rhymes and funky beats in this promo video for the Feinger will have you whipping out your credit card faster than you can say "what the hell did I just buy?" [The Feinger via The Gadgeteer] More »

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FLOTUS Favored (TIME)

Share With Friends: | | Politics - Top Stories Stories, RSS and RSS Feed via Feedzilla.

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How You Can Master Craigslist Real Estate Marketing & Generate ...

Do you think you?re using Craigslist real estate marketing to its full potential yet? Or does it seem like you?re merely generating roughly a 1 to 2 percent response rate with your ads? If so, we?ve found the remedy you might need to start developing more engaging and reliable ad copy.

This four part formula is entitled the ?Craigslist Ad Sandwich.? By simply carrying out a proven strategy, you?ll be able to target and draw in greater quantities of leads while improving visitor satisfaction. If you?re pondering exactly how this is achievable, take a couple of minutes on Craigslist to examine your own local section first.

What you?ll discover is a bunch of Craigslist real estate marketing posts that are pretty much identical. While the text is varied, just about every advertisement will typically stick to the same structure that often leads to poor conversions. We choose to refer to this as the ?traditional classified listings technique.?

Instead of focusing on lead capture, most real estate experts are merely marketing their businesses with little or no call to action. Therefore, in order to build great rapport with your prospective clients and make certain that you are maximizing your results, let?s jump into the four components of a highly effective Craigslist ad.

Step 1: Compelling Headline

First of all, every posting you create must have a strong heading. Unless your title concentrates on features or benefits that will arouse curiosity, folks will never click on your ads. It?s as if your post doesn?t exist. So, make sure that every heading stands out to totally take advantage of Craigslist real estate marketing.

Step 2: Picture Ad With Solid Call to Action

As soon as individuals select your ad, the very first thing they should observe is a banner or image ad which links to an offer specific squeeze page. Make certain that this incorporates a compelling call to action, that will persuade folks to click through to learn more about your list of rent-to-own homes, bank owned, first time home buying programs, or some other particular niche.

Step 3: Property Information With Link to Single Property Page

Just underneath the picture, you can incorporate a very quick explanation of a property along with an html link that points to a property specific landing page from your Craigslist real estate marketing ad. Right after a visitor comes to this page, they will be able to find out even more specifics and also opt in for ?more homes just like this.?

Step 4: Second Call to Action

Again, you?ll be able to direct prospects to the same lead capture page that had been utilized in step 2, except now you should either use an HTML link or image ad with a different call to action. Some agents like to test out an alternative squeeze page for this offer, especially if they?re producing general ads to draw in both buyers and sellers.

Our recommendation is that you begin taking action on this strategy without delay to produce the greatest results. In the event you require extra guidance on creating the ideal campaign, visit us at Craigslist real estate marketing to sign up for further coaching and training.

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This entry was posted on Monday, April 9th, 2012 at 12:34 am and is filed under well thought. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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Girl's Gone Child: Revisiting The Garden

"No peeking," she says.

And they listen. Because magic is worth more than knowledge ever was. Because it's much more fun to discover the truth for themselves. No shortcuts. No cheating. Someday there will be peeking out of fingers but not here. Not yet.

It's a wild garden. Wild like all things wonderful. Maintained by eighty-year-old hands unafraid of dirt under the fingernails. And the children smile and dance and kiss the flowers on their petaled faces with lips chapped from sun, their hair wild from eastern-blown winds, lightly salted, combed by sea with foam for fingers.

I often think about how it must feel to move into a home and then sixty years later, experience it still, the same place, except now you have children and grandchildren and great-grandchildren who chase each other down the same paths you once weeded as a newlywed, more than sixty years ago. How does it feel to watch everything change in a place that has stayed the same for so many years?

The world, so different, and yet, here we are together, like always, happy ghosts buzzing around us like bees, reminders of those who've passed, etched kindly in the faces of the many children who resemble them.

When we were children, we would play within the layers of garden for hours and days and weeks the summer long, naming flowers and tripping down cobblestones, tearing our dresses before brunch, Breyer horses in our hands, clip-clop, clip-clop, neiiiiiigh... We made believe until everything was possible. Until truth and fiction were related, cousins and sisters and brothers hidden beneath the the pergola, curling around our ankles like the sweet peas we picked and ate off the vine.

Twenty-five years later, nothing has changed. Except for the bodies that gather here. Flowers and faces reincarnated in baby ferns among the rotting wood. I remember so much the feeling of being young. Flat-chested in my floral dress with my hair in bows and my sandals scuffed from not caring. And I watch my children, not as their mother but as someone who desires so much to rediscover the world without peeking first.

Show me what you see. Teach me what you know. Direct me toward the nearest fairy. Hold my hand and take me to the blue and purple eggs.

In the garden we are all tiny. Even my grandmother, who gets down in the dirt with the children. Even my teenage cousins who wield baskets in and out of paths, scattering wood chips with their giant shoes.

As a child I lied about the garden when I went outside its walls. Kept the fairies and the flowers and the stories to myself to keep them safe. The garden was a private place where only gnomes and birds could trespass. And my cousins. And my siblings. And me.

When we packed the kids into the car yesterday, exhausted and elated with tummies full of hard cooked eggs, Fable cried. And then Archer cried. Because while coming together is wonderful, saying goodbye to gardens and fairies and egg hunts and cousins and games of hide and seek is cruel. I remember feeling the same way when I was little. Not that I don't feel the same way now, hiding the eggs instead of finding them...

But it's all the same, you know? It's just as fun to hide as it is to seek.

Some places never lose their magic. How grateful I am that all these years later, the garden remains as it is this Spring and always. Ask my Nana why she built the garden and she will tell you, for the children. And here we are, ageless, together, four generations of boys and girls finding ourselves and each other in new ways. And we do. Stretched across swings, and among flowers, behind sunglasses and under the hats my Nana keeps in a pile by the door to prevent sunburn. On wood beams, surrounded by flowers overflowing and cracked Terra-cotta pots.

My mother is a child here, now. In this garden, all of us are -- budding year-round, even in the shade. Where time escapes through wooden gates and nothing exists beyond the rainbow of blooms that climb upward toward the sky.

That's the problem with breaks. We get to taste what life would be like without jobs or school or bedtimes. We get to play until we fall over with holes in the knees of our jeans, drink mimosas surrounded by the people we love the most, people who know us best because they've known us always, because they've watched us trip around the same pathways with scuffs our shoes. We get to play and dance and eat piles and piles of berries on the special floral plates with the butterflies on them.

And then it's Monday morning, time to wake up and put on our school uniforms and sensible shoes, deal with more escrow paperwork, make dentist appointments, worry about the future, find a way to press our faces to the sky and bask in the warmth of reality. Because it is warm here. Because this is home now. Because soon enough, empty baskets will be filled to their brims with different colored eggs.

(Thanks so much for letting me take some time, you guys. Hope everyone had a lovely week!)

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Tulsa on edge as cops hunt gunman who shot 5

A series of shootings on Saturday have authorities searching for suspects in Tulsa, Oklahoma. NBC's John Yang reports.

By msnbc.com staff and news services

TULSA, Okla. -- Residents of Tulsa's predominantly black north side said Saturday they're afraid a shooter is still roaming their neighborhoods looking for victims after five people were shot ? and three killed ? a day earlier.

"We're all nervous," said Renaldo Works, 52, who was getting his hair cut at the crowded Charlie's Angels Forever Hair Style Shop. "I've got a 15-year-old, and I'm not going to let him out late. People are scared. We need facts.

"You don't want to be a prisoner in your own home."

Police are still waiting for the results of forensic tests, but investigators think the shootings are linked because they happened around the same time within a 3-mile span, and all five victims were out walking when they were shot.

---

Though all five of the victims were black, Tulsa Police Chief Chuck Jordan told Reuters it was too early to know whether the shootings were racially motivated.

"The whole race issue, the hate crime issue, there's a very logical theory that would say that's what it could be, but I'm a police officer, I've got to go by the evidence," Jordan said, adding that no racial slurs had been used by the gunman.

"It's just not time for us to say that," Jordan said. "Right now I'm worried about more of my citizens being murdered."

Task force hunts killer after Tulsa shooting spree

However, KRMG reported that the FBI announced that the shootings would be investigated?under federal hate crime legislation.

One of the victims told police that the shooter was a white man driving a white pickup truck who stopped to ask for directions before opening fire. Officer Jason Willingham said Saturday that the pickup was spotted in the area of three of the shootings.

More than two dozen officers are investigating the case, along with the FBI, the U.S. Marshals Service and other agencies, Willingham said. Citing Jordan, KRMG reported that the the task force had been?dubbed "Operation Random Shooter."

As investigators searched for the killer, the tension and fear among some of the city's black residents was palpable.

"It's got everybody on edge," said Louis Johnson, 24. "Everybody is saying the same thing ? it's a white guy in a white pickup or a Tahoe."

'Pretty shocking'
Barber Charles Jones, 40, said the north side has had its share of crime trouble, but residents have never faced a series of random killings like these.

"It's pretty shocking," Jones said. "We've never had any serial-type stuff."

At a neighborhood park a couple blocks from two of the shootings, parents kept close watch over their kids during an Easter egg hunt.

"The first I heard of it, it sounded like some type of gangland thing," said 47-year-old parent Wayne Bell, who was hiding plastic eggs in the grass. "Everybody's asking why. Everybody has to just stick together. It's more of a keep close to the nest thing right now."

The Rev. Warren Blakney Sr., president of the Tulsa NAACP, said "avid distrust" between the black community and the police department had raised concerns that the shootings wouldn't be fully investigated, and he contacted police to emphasize the need for them to work together to avoid vigilantism.

"We have to handle this because there are a number of African-American males who are not going to allow this to happen in their neighborhood," he said. "We're trying to quell the feeling of 'let's get someone' and we will make as certain as we can that this isn't pushed under the rug."

Corruption allegations
Tulsa's police department has been tainted by accusations of corruption. Three ex-police officers and a former federal agent were sentenced to prison in December after a two-year investigation involving allegations of falsified search warrants, nonexistent informants, perjury and stolen drugs and money. Two other ex-officers were acquitted of stealing money during an FBI sting but fired after an internal affairs investigation.

More than a half-dozen lawsuits have been filed by people who claim they were wrongfully locked up by police, and nearly 40 people had their convictions overturned or prison sentences commuted as a result of the corruption probe. Prosecutors have suggested the five police officers who were charged were part of a broader plot in which corrupt officers stole money and drugs, conducted illegal searches and fabricated evidence without fear of getting caught.

Four of Friday's shooting victims were found in yards, and the fifth in a street. Police identified those killed as Dannaer Fields, 49, Bobby Clark, 54, and William Allen, 31. Fields was found wounded about 1 a.m. Friday, Clark was found in a street about an hour later, and Allen was discovered in the yard of a funeral home about 8:30 a.m., though investigators believe he was shot much earlier.

Minutes after Fields was found, police found two men with gunshot wounds in another yard two blocks away. They were taken to hospitals in critical condition but were expected to survive, police said. Willingham said one of those men described the shooter as being white.

"The police chief has assured me they are doing all they can," Blakney said. "We don't want anybody else hurt, white or black."

Authorities asked people to come forward with any information on the shootings.

"All citizens of Tulsa understand the significance of this event," Mayor Dewey Bartlett added.

The Associated Press, Reuters and msnbc.com staff contributed to this report.?

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10 things you need to know today: April 9, 2012

North Korea prepares to launch a rocket, CBS remembers Mike Wallace, and more in our roundup of the stories that are making news and driving opinion

1. NORTH KOREA ALLEGEDLY PREPPING FOR NUCLEAR TEST
South Korean intelligence officials say satellite images show that North Korea is prepping for a purported third nuclear test. The report comes as North Korea gave journalists tours of the launch site where it's housing a soon-to-launch long-range rocket that Pyongyang claims will carry only a weather satellite into space. But the U.S., Japan, and South Korea believe that the North is using the weather satellite as a cover to test a long-range ballistic missile. If North Korea goes ahead with the launch, it will be in direct violation of its promises not to engage in nuclear or missile activity.?[Associated Press]
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2. 60 MINUTES VETERAN MIKE WALLACE DIES
Mike Wallace, the 60 Minutes newsman known for being a fierce interrogator, died Saturday. "He loved the fact that if he showed up for an interview, it made people nervous," his long-time producer at 60 Minutes, Jeff Fager, said. The 21-time Emmy-winner was 93. [Associated Press]
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SEE ALSO: 10 things you need to know today: April 2, 2012

3. HOPE FOR SYRIAN CEASEFIRE?WANES
Though the Syrian government had promised to withdraw its troops from cities and suburban areas by Tuesday, a ceasefire is looking increasingly unlikely. Fighting broke out along Syria's border with Turkey on Monday, and opposition activists say the regime has grown increasingly violent ahead of the April 10 deadline. Human Rights Watch says government forces have summarily executed more than 100 civilians in recent days. [CNN]
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4. TULSA SHOOTINGS SUSPECTS TO APPEAR IN COURT
Alvin Watts and Jake England, the two white men accused in a series of shootings in predominantly black neighborhoods in Tulsa, Okla., are due to appear in court Monday to be charged for murdering three people and wounding two others. Investigators are still determining whether the violence was racially motivated, which would make the shooting spree a hate crime. [CNN]
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SEE ALSO: Was Pope Benedict too soft on Fidel Castro?

5. IRAN TO RESUME NUCLEAR TALKS WITH WEST
Iran has agreed to a new round of nuclear talks with the U.S., China, Russia, France, Germany, and the United Kingdom. Iran has indicated that it may offer up a compromise by agreeing to stop producing the majority of its most highly enriched uranium while still enriching some uranium to lower levels for energy purposes. Still, analysts say that compromise may not be enough to satisfy the West. The talks are scheduled to begin Friday.?[CNN]
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6. MATERNAL OBESITY INCREASES BABY'S AUTISM RISK
In a survey of 1,000 children, researchers found that children born to mothers who were obese or suffered from diabetes or hypertension while pregnant were 60 percent more likely to be autistic or have other developmental delays. [ABC News]
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SEE ALSO: 10 things you need to know today:?April 8, 2012

7. BUBBA WATSON WINS MASTERS
Bubba Watson won his first green jacket in the Master's Tournament on Sunday, beating South African Louis Oosthuizen on the second playoff hole in a dramatic Masters showdown. Watson carved a wedge from deep in the trees to par the hole and win the tournament. Oosthuizen himself got a 235-yard double eagle on the par 5 second hole; it was only the fourth double eagle in Masters history. [Associated Press]
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8. GINGRICH SAYS ROMNEY LIKELY GOP NOMINEE
In an interview on Fox News Sunday, Newt Gingrich conceded that Mitt Romney is "far and away the most likely" nominee, and said he is committed to helping Romney defeat President Obama in November. Still, Gingrich has said he won't drop out of the race just yet, as he wants wants to influence the party platform. [Fox News]
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SEE ALSO: 10 things you need to know today: April 6, 2012

9. NEIGHBORHOOD WATCH MOVIE IN LIMBO
Following the death of Trayvon Martin, an unarmed black Florida teenager, at the hands of a neighborhood watch captain, the fate of a summer comedy called Neighborhood Watch is in question. The film stars Ben Stiller, Vince Vaughn, and Jonah Hill as neighborhood watch members who defend their suburban neighborhood from aliens. The studio behind it, 20th Century Fox, has quietly withdrawn the trailer and ads for the movie. [MSNBC]
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10. HUNGER GAMES BEATS TITANIC 3-D
The Hunger Games was the top movie at the box office for the third consecutive weekend, beating out American Reunion in its opening weekend and Titanic in 3-D, which opened Wednesday. [Los Angeles Times]

SEE ALSO: 10 things you need to know today: April 4, 2012

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