Feature phone users: 3 in 4 have no plans to get smartphone

By Ken Y-N ( July 10, 2013 at 23:19) ? Filed under Hardware, Mobile, Polls

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A recent survey from Mobile Marketing Data Laboratory looked at feature phone users.

Demographics

Between the 21st and 24th of June 2013 992 members of the MMD monitor panel completed a private internet-based questionnaire. All of them currently used a feature phone, and 331 were with docomo, 330 with au, and 331 with SoftBank as their mobile carrier. Their ages were between 15 and 69.

From other surveys, feature phones make up just over 50% of the existing phones in circulation, although new smartphone sales outpace existing phone sales.

My wife still has a feature phone, and she?s in no rush to upgrade; she likes the idea of a smartphone for web browsing, but is reluctant to leave behind the physical keypad for email.

Research results

Q1: When might you buy a smartphone? (Sample size=992)

By end of June 2013	2.9%
By August 2013	3.3%
By October 2013	1.8%
Sometime this year, 2013	8.7%
Next year, 2014	3.8%
Not really decided (to SQs)	46.1%
Don?t plan to buy (to SQs)	33.4%

Q1SQ1: Why don?t you want to buy a smartphone? (Sample size=788, multiple answer)

Don?t feel the need for one	63.0%
Monthly fees are high	58.1%
Handset is expensive	38.3%
Satisfied with my current phone	34.2%
I only need voice calling	26.4%
Battery life is poor	24.3%
Lots of unnecessary features	23.0%
Smartphones look difficult to get the hang of	17.5%
Smartphones are too large	14.2%
Touch panel looks awkward to use	11.2%
Don?t know what?s good about smartphones	9.9%
There?s no smartphone I want	9.7%
If I change to one there will be contract cancellation fees	4.4%
Other	4.4%
Don?t really know	3.8%

Q1SQ2: What features of your current feature phone do you often use? (Sample size=788, multiple answer)

Voice calls	94.3%
Email	90.1%
Camera	50.5%
Infrared	22.8%
Internet	22.4%
One Seg digital television	16.5%
Osaifu Keitai electronic cash	10.4%
Music player	8.2%
GPS	4.7%
Other	1.9%

Q2: When did you buy your current feature phone? (Sample size=992)

2013	5.3%
2012	13.8%
2011	19.0%
2010	20.3%
2009	12.9%
2008 or earlier	21.7%
Don?t remember	7.1%

Read more on: feature phone,mmd laboratory

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